Cornelia Rendler :: About

Cornelia Rendler – At a glance

15 years of industry experience with product launch and lifecycle expertise in Neurology, Nephrology, Oncology/Haematology & Dermatology
Expert who has a passion for pharmaceutical Marketing
Hands-on, weather-beaten manager committed to getting things done
Convincing collaborator with excellent presentation, negotiation & relationship building skills, able to mobilize cross-functional teams
Personal strengths (Clifton): achiever, strategic, activator, ideation, intellection
Responsible, trustworthy and loyal partner who will help you to drive your business performance





Cornelia Rendler – Career & project history

Nov.
2009 - March
2011
Biogen Idec International, Zug (Switzerland)
Led a cross-functional global team to work on a structured approach in key opinion leader management

Evaluated the process for the application of Investigator Initiated Trials (IIT) and their execution through medical affairs, contributed to significant improvements of the IIT program handling in Biogen Idec

Designed and executed an international conference MS Expert Nurse Summit

Implemented the Avonex® strategy in the international markets through lifecycle measures e.g. prepared and executed the commercial part of the Avoject® roll-out, a product related medical device

  



May 2009 - Oct. 2009
Biogen Idec International, Zug (Switzerland)
Prepared the market and the internal organization for the launch of the anti CD23 drug Lumiliximab for the treatment of CLL e.g. compiled brand plan, created disease awareness messages, prepared international congress activities

Supported the key opinion leader program

Developed internal training activities e.g. an online oncology education platform

  



2006
to
2009
Merck Serono,
Darmstadt
(Germany)
Secured market leadership of Raptiva® reached plus 25% more in sales after two years of stagnation

Provided the intellectual leadership for the product strategy

Led of marketing department (1 product manager, 1 assistant)

  



2002
to
2006
Biogen Idec,
Ismaning
(Germany)
Executed product life cycle initiatives, e.g. launched successfully the Avonex® prefilled syringe

Enhanced marketing effectiveness by linking patient initiatives to the general Avonex® strategy

Led a combined call center/internet project with 9 staff members that became best practice for other international Biogen Idec affiliates

Prepared launch of first Biologic in Psoriasis (Amevive®), developed promotional materials, planned and executed congress activities

  

2002
to
2006
Amgen,
Munich
(Germany)
Implemented premarketing and marketing activities for Amgen’s blockbuster Aranesp®, created promotional and scientific materials as well as scientific education activities

Planned, coordinated and executed quantitative and qualitative market research

 

  


1991 -
1996
GlaxoWellcome
GmbH, Hamburg
(Germany)
Sales Representative; sold innovative products e.g. Zovirax®, Panorex® and exceeded sales goals in every year of staff membership

Launched several products in Neurology, Dermatology, Oncology and Anesthesia

 

  


Language skills:
German – mother tongue; English – excellent

For more details about Cornelia Rendler’s professional career please see the CV.


Download CV (pdf 250 KB)

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